| Description |
ACNielsen BASES is the world’s leading provider
of pre-market consumer insights for marketers of consumer package
goods. We combine primary consumer research with state-of-the-art
forecasting techniques to estimate the sales potential of new product
initiatives prior to market entry. We use powerful, proprietary
research tools to give clients the answers to questions like these:
- What is the volume potential for my new product?
- How will a line extension affect my overall brand franchise?
- How can I improve the productivity of my marketing plan?
- Who will be the core users of my new product?
- At what price will I maximize revenue or profit potential
for my new brand?
- How will my competitor’s new product launch affect my
brand?
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