| Description |
There are five fully integrated products in the add+impact®
system that help you to develop successful brand communication.
They are;
- add+impact® Ad Test provides in-depth understanding of
audience response to an ad throughout its development. It can
be used to evaluate all types of advertising including print,
television, radio and outdoor campaigns.
- add+impact® Trace is the way to track what is being achieved
by the advertising. It measures the impact of the communication
on the Brand-Person relationship by measuring penetration, shifts
in brand Bonding and positioning and measuring the residual
potential of the advertising. It is different to other tracking
products because rather than looking only at what has happened,
it gives insight into how to go forward.
- add+impact® Positioning Check identifies the best way
to express the benefits of the brand and helps to answer which
positioning alternative delivers the most relevant brand messages.
This insight can then be used during advertising development.
- add+impact® Packaging Check evaluates the effectiveness
of the packaging and whether the packaging is congruent with
the brand's positioning and advertising. It can also be used
to choose between two or more packaging alternatives.
- add+impact® e-Test can be used for on-line testing of
web sites and pages as well as banner ads that appear on web
sites. It can also be used to deliver traditional advertising
testing via the Internet.
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