Avatar Research is a specialist data analysis company. The services we offer include:

• market structure analysis, including market segmentation and perceptual mapping;
• market mix modelling, including price, promotion, and advertising effectiveness;
• conjoint analysis and choice modelling, including new product design;
• forecasting;
• data mining;
• geodemographic analysis and mapping.

We also offer a consumer insights service, drawing on a range of data sources and distilling the key findings to address strategy decisions.