Chant Link & Associates was founded in 1989 in Melbourne, Australia and quickly gained a strong positioning as a specialist in marketing research and marketing strategy amongst many of the largest organisations in Australia.

Most of the assignments we undertake involve a complex or highly critical marketing or business issue, a sophisticated product or service and/or a sophisticated user or buyer.

We have:

• A team that is highly experienced in research and strategy development and implementation.
• Directors that are integrally involved in all projects, who conduct as well as manage the research.
• Expertise in a wide range of qualitative research techniques, including senior and executive depth interviews, paired depth interviews, group discussions, expert panels and Delphi studies.
• Expertise in quantitative research techniques including multi-variate techniques such as choice modelling and conjoint measurement, perceptual mapping, path analysis, and other techniques associated with segmentation.
• Expertise in electronic data collection methods including laptop computers, disk, email and WWW based research techniques and real time data collection through use of our Perception Analyzer ™ technology.
• Loyal clients, both in Australia and internationally, who continue to use us because we perform.