Originally formed in 1930, the company is wholly-owned
by the Research International Group. Research International Australia
is one of the ten largest research agencies in Australia. Its
main office is in Sydney, though there are also permanent offices
in Melbourne and Brisbane.
Staffing
Most staff are based in Sydney although one third of
the research executives work in the Melbourne office. Field Managers
are employed in Melbourne, Brisbane and Adelaide.
Specialisms
Research InternationaI Australia is a full-service multi-disciplined
agency with both qualitative and quantitative capabilities. The
company has relevant expertise in the following areas: Customer
satisfaction studies Brand equity studies Product / price / packaging
testing Advertising research Usage and attitude studies Market
modelling Integration of qualitative and quantitative research
All the Research International proprietary techniques are extensively
used.
Clients
Research International Australia works for many of the
country’s leading companies, both local and multi-national.
These cover a large variety of market sectors, including:
- Packaged goods (food / beverages & personal / household
items)
- Telecommunications
- Financial services
- Automotive
- Agricultural
- Health & pharmaceuticals
- Leisure & tourism
- Government sector plus work for advertising and public relations
agencies
Facilities
There are telephone centres in Sydney, Melbourne and
Brisbane. These offices also have focus group rooms, with viewing
facilities and recording technology. In suburban Sydney there
is a shopping centre test facility. |
