| Description |
TNS, is the third largest marketing information company
in the world. TNS in Australia provides ad hoc and continuous research
through face-to-face, telephone and Internet surveys. Being the
Australian hub of a global research company, TNS Australia is able
to add value to client findings by benchmarking results against
world's best practice. Furthermore Australia is well placed to facilitate
the conduct of research throughout Asia Pacific and globally.
TNS is organised into industry specific sectors allowing the
needs of our clients to be met by a team of highly experienced
knowledgeable staff with industry expertise. TNS' extensive network
of operating companies in 70 countries, enables TNS Australia
to provide localised solutions with global know how.
We offer a portfolio of branded research products and tools that
provide our clients with practical and consistent solutions to
a full range of marketing issues.
Advanced Methods Group (AMG): Application of statistical techniques
and analysis to data
- Adeval™: Advertising pre-test tool
- Conversion Model™: Commitment and loyalty tool
- MarketWhys™: Brand and advertising tracking method
- MiriadT: State-of-the-art continuous market tracking system
- NeedScope™: Sophisticated research system for market
segmentation and positioning brands based on consumer needs
- PhoneBus: Fast turnaround telephone survey of 1000 nationally
representative Australians
- Qualitative: When understanding is required, not just measurement
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