| Description |
Market research is indispensable in enabling marketing
managers make the right decisions when selling to China. After 20
years of reform, moving from a centralized to a market economy,
the Chinese market has become extremely complex, and global competition
intense. In China, where many internationally well-known products
have no local reputation and consumer tastes and needs can be very
specific, CBC helps companies determine consumer tastes/wants and
build strategy based on market evidence. CBC's range of market
studies are varied. Some fields include:
- Automotive/Vehicular Research
- IT Research
- Retail Research
- Telecom Research
CBC's research methodologies evaluate product potential and progress
through a variety of registers, including: focus groups, depth
interviews, product positioning studies, in-house use tests, and
advertising testing. CBC's data collection methods are broad,
and range from surveys and observation on the phone, in real environments
and online.
Whatever the research, CBC's team performs customer tailored
studies according to your requirements.
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