| Description |
Founded in 1953 ASK started life as the Study Group
for Social and Consumer Research (Arbeitsgemeinschaft für
Sozial- und Konsumforschung), one of the first institutes in Germany
to study a wide range of social and marketing issues from a mainly
psychological viewpoint. At the time, the emphasis was on basic
research as well as motivational and segmentational analysis in
a variety of consumer goods and service sectors.
ASK is still an independent, owner-managed full-service institute
with its own field network, hall/mall facilities and data processing
division and many years of experience in all fields of research.
Our services are used by clients from all branches of industry
and from the public sector.
ASK is a highly qualified, experienced and interdisciplinary
team, consisting of:
- sociologists
- psychologists and
- economists, backed up by
- a strong team of research assistants
We have competent partners to support you throughout your projects
- from the proposal stage right through to the final presentation
of results.
ASK is a member of:
- ADM (Arbeitskreis Deutscher Marktforschungsinstitute e.V.)
- ESOMAR (European Society for Opinion and Marketing Research)
- MRA (Marketing Research Association, USA)
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