Service

• advertising research (pre- post, tracking-tests)
• product development and -positioning
• brand equity and brand positioning-analysis
• packaging research
• desk research / market analysis
• target group analysis
• trend-monitoring (change of social values)
• international market research
• financial research
• b-t-b research
• trade research / PoS research
• pharmaceutical research
• automotive research

Methods

• focus group discussions / extended groups
• creative workshops / round tables
• in-depth interviews
• expert-interviews
• hall-testing
• expert-, opinion leader interviews
• desk research / market analysis
• U&A (qualitative household panel)
• case studies
• PoS - research & consulting
• CATI
• structural-hermeneutic analysis

Consulting

• strategic consulting / planning / analysis
• brand management / -positioning
• brand architecture / brand equity analysis
• market- and target group potentials
• market entry research and consultancy
• upper class research and analysis
• trade / distribution channel analysis
• french market expertise