We provide you with the secure base you require for your decisions!

What we offer:

• a wide range of services
• a variety of different scientific methods and techniques
• experience even with the most complex assignments

IfA was founded in 1995. We are the successor of Mummert + Partner Wirtschafts- und Sozialforschungs GmbH, Essen. Thus, our experience in market research covers more than 30 years.

We are a full service agency: we supply all the services necessary for your projects (either directly or indirectly - either way you only have to deal with one person). IfA offers the full range of market research related services. You can select the services you need: from the early consulting stages and project design, field work, data entry and tabulation to multimedia presentations of the final results. Large scale samples using face-to-face technique are commissioned to field work specialists (suppliers we have worked with for many years).

A selection of our methods and instruments:

• Face-to-face interviews (qualitative and quantitative)
• Telephone surveys
• Group discussions and -experiments
• In-depth and semi-structured explorations
• Tracking studies (written, telephone) with large and small samples
• Participating observation, video analysis
• Pseudo / mystery shopping, price tracking
• Statistical analysis, content analylsis, desk research
• Ad hoc research
• Panels - and other continuous or tracking surveys
• Single and multi client projects