As a market and social research institute, LINK Institute gathers high quality data which it uses to provide its clients with consulting services. This work is supported by computer technology as well as the most proficient methodological standards currently available. Quality and decision-orientated editing of our research results are the base for reliable decisions and the success of our clients.

LINK Institute employs a team of over 500 trained and active interviewers. 80 interviewers are specially trained in the area of Business-to-Business surveys, as well as pharmaceutical research (especially for interviewing doctors, pharmacists, nursing staff, and medical technicians).

At LINK International (advanced CATI in 15 languages) there is a staff of 200 native speakers available for all western European countries as well as the US and Canada.

We know that computer-assisted telephone interviews (CATI), carried out from a centralized call centre in conjunction with state-of-the-art software, can make a decisive contribution to quality assurance. However, we also know that the high competence of the interviewers themselves is the best guarantee for first-rate results. Only selective recruitment and thorough training, as well as systematic project briefings and continuous interviewer qualification and evaluation in all phases of the field work guarantee exact and reliable information.