1999 marked the 40th anniversary of ACNielsen in Japan. ACNielsen Japan provides two principal market research services:

• Retail measurement (RMS), is the industry standard for quality data on product movement, market share, distribution, price promotional evaluation. Using in-store scanning of product codes from retailers and store visits by professional auditors, we offer a complete portfolio of information across food, household, health and beauty, confectionery, beverage, and tobacco products industries.
  SCANTRACKTM Services use weekly store level scanned purchases from sample stores nationwide to offer highly accurate category, brand and SKU information enabling confident reporting and analysis as well as a comprehensive coverage of the market.
  ACNielsen's Modeling and Analytical Services team offers unique, issue based, advanced statistical modeling technique to guide executives on the most effective promotional and/or pricing strategies.
  In addition, ACNielsen markets a broad range of advanced software. These products help clients integrate large volumes of information, evaluate it, make judgement about their growth oportunities and plan future marketing and sales campaigns.
  
• Customised research (CRS), has a proven track record in consumer research in a wide range of industries, including packaged goods, automobile, finance, information technology, medical, agricultural chemical, biochemical, leisure, travel, and sports. CRS provides simulated test marketing with ACNielsen BASESTM, brand equity tracking through WINNING BRANDSTM, customer satisfaction and loyalty assessment through eQTM, advertising evaluation through ads@workTM and pricing research through Brand Price Choice Modeling. Consumer motivation and other Qualitative Research are undertaken by the Activate qualitative unit.
  In addition, ACNielsen International Research provides regional and global multi-country studies.
  Customised Research Services has been ISO9001 certified since 1997, the first in the industry.

Your advantage

To succeed in today's complex, fast changing markets, it is not enough to simply know what products and services people are buying. You must know why.

And that's where ACNielsen comes in. Around the world...in stores...at home...on the street...we focus on consumers to help clients answer their most pressing questions. And we answer those questions with the richest, most comprehensive media and market information, professional service and analytical tools in our industry.

More than anything, our clients look to ACNielsen to help them identify business opportunities and create the best possible framework for successful decision-making.

Ultimately, our clients rely on ACNielsen to help them win in the marketplace. They place their trust in our information - unique in the market research industry for its speed, accuracy, quality and coverage. They depend on our highly developed software tools and analytical skills. And they count on our highly trained people to provide market knowledge, professional expertise and marketing insight.

Above all, they rely on us to share their passion for growth and success. And we do, every day. It's this passion for performance - for our clients and for our own company that sets us apart.

The value of market research

Market research is a cost-effective way of finding out what people think, want, need or do. Normally it is information unavailable elsewhere. Businesses use market research to help them produce goods and services in line with their customer's needs, and to evaluate the success of marketing strategies. Most successful organisations recognise that inadequate research significantly increases the risk of failure in the marketplace.

Social and government bodies also use market research to gauge public opinion, as an input to policy generation or to measure the success of government communication campaigns.

Market research is effective because by talking to or measuring a relatively small number of people you can find out about a much larger group. However, it only works if the people are representative of the total group of interest, if the right questions are asked, and if the answers are interpreted correctly. For this reason, research needs to be conducted by skilled and experienced practitioners who can design, conduct and deliver information and insight to their customers.

Our approach

ACNielsen tailors research solutions to individual client needs.

For common research needs ACNielsen has a suite of internationally recognised proprietary research products and methodologies providing powerful comparative and normative data. Other research requirements are idiosyncratic and depend on a particular organisation's prerogatives and strategic goals. In this case specific, ad hoc research may be necessary, designed to address a particular market issue or set of issues.

Often a combination of the two is necessary.

All ACNielsen research is conducted and delivered by a team of research and client service professionals with specialised industry, business issue or methodological expertise. Aside from providing market data, ACNielsen endeavours to add value to client's business by translating the data into actionable market and business insights.