ALAN Corporation, established in 1991, is one of the leading marketing companies in Japan. Since its establishment as a marketing research firm, the company has been diversified to include more upward and downward marketing activities, such as new business model development, new product development, etc., while its core strengths still lie in what we call "a market driven approach," where ideas and concepts are generated from and tested against consumer eyes and opinions.

About half of our projects are from research firms outside Japan, where we are partaking the Japan part of global or multi-national projects (both qualitative and quantitative). The remaining half are for domestic clients, including Japan headquarters/branches of multi-national companies.

Any research agency brings the same outcome?
The extremely high repeat ratio from our major clients shows that we are not replaceable by other firms. We are confident that we will satisfy you no matter how your expectation is high. Once you work with us, then you will know why our current clients come back to us.

Enjoying communications through marketing research - new findings are always there.
We enjoy communications both with clients and consumers. Communications with those who have high demands and various ways of thinking, values or backgrounds often realize breakthrough and enlarge our capabilities. Through this capability accumulation process, we have gained extensive knowledge about the Japan market and what overseas clients tend to miss. What motivates us to continue this business? New learnings about clients and consumers, improvement of problem solving skills, success of project itself, and of course, success to meet clients' high expectations - all this kind of stuff.

Experienced and aspiring staff commit for the success of projects.
We will carefully review your research objectives and design in order to come up with our best feasible plan. And once we commit to your project, we never compromise. Also, you will enjoy stress-free working experience with us, realized by our well-organized management.

Research methods should evolve.
Thanks to IT and other advanced technologies, research can be conducted in more effective way than ever. However, the digitalized dialogues can be faceless and emotionless. We have been trying to merge conventional research methodologies and digital techniques to realize optimum approach to get market feedback, without sacrificing the essence of dialogues gained through real communications.