I.I.C. Japan, Inc. was established in 1992 as an independent marketing research company,with members who have been serving together for multinational clients both in Japan and overseas for more than 20 years.

I.I.C. stands for International Information Center. We named it because we would like to contribute to human society in minimizing understanding/communication gaps among various sub-cultures by means of marketing and opinion research.

I.I.C. Japan, Inc. is highly experienced in all types of consumer research required in the process of new market entry, new product development, and follow-up studies, such as basic U&A studies, segmentation, concept, product testing, packaging, naming, price sensitivity, copy test and campaign effectiveness, etc. Particularly, I.I.C. Japan, Inc. is well-experienced and knowledgeable in Sales Volume Forecasting System (i.e. Simulated Test Marketing) and implementing fieldwork for STM.

In addition to these, we also provide:

Qualitative exploration with various new qualitative techniques.
NeedScope - development of brand personality and integration of brand mix

Quality of information is the key for I.I.C. Japan, Inc. with standardized operational procedures and exclusively trained and experienced interviewers, supervisors, and analysts all working together as one team.

Computer Assisted Telephone Interviewing (CATI) in our central facility, personal interviewing on a door-to-door basis and at central locations, mail surveys, groups and in-depth are all available.

Co-ordination, research activities with client headquarters and their local partner or joint-venture company is also a growing function