Marketing Intelligence
We believe that marketing intelligence needs to be ...

• Customized to address client specific problems
• Actionable and consistent with client’s marketing strategy development process.
• An integration of primary and secondary information
  • analyses of existing secondary information (external and/or the client's own data) provides the initial basis for defining and refining the problem
  • in this way, subsequent primary data can be collected in a more focused and cost efficient manner
  • This is a process that needs to be managed rigorously

How we are Organized
Our dedicated and highly experienced professionals have made INFOPLAN one of the most respected research firms in Japan. Our commitment to quality, innovation, staff training, and effective communication is demonstrated by a staff of Japanese and foreign nationals, all of whom are fluent in at least two languages.

INFOPLAN is simply structured into a) Account Services, and b) Operations. Account Services liaise with clients, as well as prepare, implement and report study findings in partnership with our clients. Operations maintain and supervise our national field survey force, as well as undertake all in-house data processing.